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02 / Discipline

Engineering

Composable, headless, edge-first. Type-safe content models and sub-second LCP at any scale.

0.7s

Median LCP

98

Lighthouse median

275+

Edge regions

We don't write code that gets thrown away. We architect the operating system your marketing team will run for the next decade — type-safe, edge-first, and paid back on every shipping cycle.

/ What we do

Four disciplines inside the discipline.

  • Composable Architecture

    Best-of-breed services assembled into a single coherent stack. No monolith tax, no vendor lock-in.

  • Edge SSR & ISR

    Render at the edge, cache where it matters, revalidate at the speed of content. 275+ regions, sub-second from anywhere.

  • Performance Engineering

    RUM-driven budgets. We optimize for the slowest 5% of your audience — not the dev's MacBook.

  • Migrations

    Off WordPress, Webflow, AEM, or HubSpot CMS. Zero traffic dip, zero ranking loss, written guarantee.

/ Our approach

How we run it.

  1. 01

    We ship in your repo. Your engineers see every commit, every PR, every code review — never a black-box hand-off.

  2. 02

    Every content model is Zod-validated. Schema drift between CMS and code is caught at build time, not after production.

  3. 03

    Performance budgets enforced in CI. LCP, INP, and CLS targets fail the build if regressed beyond threshold.

/ What you get

Deliverables, not slideware.

Every engagement leaves your team with a working platform — code, schemas, runbooks. No black-box hand-offs.

  • Production codebase + CI/CD pipeline
  • Type-safe content schemas (CMS ↔ code)
  • Performance baselines + budget enforcement
  • Migration playbook + 301 mapping
  • Runbooks for content ops, deploys, rollbacks

Bring this discipline to your stack.

A senior partner replies inside one business day — and a free composable audit lands in your inbox the next.

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