BackWebLogic

05 / Discipline

CRO

Per-visitor experiences shipped on the edge — without a CRO consultant on retainer.

+92%

Demo conversion lift

47

Live edge variants

< 1 day

Time-to-experiment

CRO is infrastructure, not a service line. We bake personalization, A/B experimentation, and RUM analytics into the platform so the site keeps optimizing after we leave.

/ What we do

Four disciplines inside the discipline.

  • Edge Personalization

    Server-rendered variants by industry, firmographic, intent, and source. Sub-50ms swap, no client-side flicker.

  • A/B Experimentation

    GrowthBook + LaunchDarkly wired to the design system. Ship a variant in an afternoon, not a sprint.

  • Funnel Analytics

    Segment + Mixpanel + Datadog RUM, unified into one dashboard. Every CTA, scroll, and micro-conversion accounted for.

  • Heuristic Audits

    Quarterly UX/conversion audits against Nielsen-Norman heuristics, baseline benchmarks, and industry pacers.

/ Our approach

How we run it.

  1. 01

    Test on the edge. Ship the win. Retire the variant. We never let dead experiments accrete.

  2. 02

    Statistical significance is enforced by the platform — no CRO consultant calling tests early because the line trended up.

  3. 03

    Quarterly readouts ladder into the strategy layer — every win compounds into the next sprint's hypotheses.

/ What you get

Deliverables, not slideware.

Every engagement leaves your team with a working platform — code, schemas, runbooks. No black-box hand-offs.

  • Edge variant configuration + routing
  • Experiment playbook + active hypothesis backlog
  • Unified analytics dashboard (Segment + RUM)
  • Quarterly heuristic audit + readout
  • Personalization rules engine + admin

Bring this discipline to your stack.

A senior partner replies inside one business day — and a free composable audit lands in your inbox the next.

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